What is SEO?

What is SEO?

What is SEO?

SEO is an amazing and powerful marketing strategy, if done correctly.

I am going to touch upon a few things that are commonly asked about during my meetings with clients interested in hiring us to do their SEO.

How does SEO work?

We will start with the basics for anyone new to the SEO world. SEO is short for Search Engine Optimization. The goal of SEO is to help search engines figure out what each webpage is about, and how it may be useful to users.

Search Engines have 2 major jobs, to crawl websites and build indexes. This will provide users with a ranked list of websites that search engines have determined are the most relevant.


The purpose of search engines is to give answers. When a person performs an online search, the search engine scours its billions of websites and does two things:


  1. It returns results that are relevant or useful to the searchers query
  2. It ranks those results according to the popularity of the websites serving the information.


How do search engines determine relevance and popularity?

To a search engine, relevance means more than simply finding a page with the right words. In the early days of SEO, search engines didn’t go much farther than this simple step, and as a result the results from a query were limited. Today search engines have become increasingly sophisticated, however, they still can’t see and understand a web page the same way a human can.


Why is SEO important?

An important aspect of SEO is making your website easy for both users and search engine robots to understand.  Without SEO, your website will be buried under the thousands of other websites, which in turn decreases your traffic significantly. Implementing a strong SEO strategy is vital If you want to be seen and ranked by the search engines.


How long does it take for SEO to start working?

In my line of work, it’s common to get the “how soon can I expect results?” question from new or prospective clients. Many SEOs say that it takes a few months to many months to really start seeing results. And whatever you are seeing after 2 to 3 months pales in comparison to what you will see at 12 months if you are doing SEO right.

It is common to be asked, “how soon can I expect results?” when dealing with a new or prospective client. Many SEO agencies say it takes a few months to many months to really start seeing results. I tend to agree, bearing in mind that’s when you begin to see results.  And whatever you see at 2 to 3 months pales in comparison to what you will see at 12 months if the SEO is done right.

SEO takes time and consistency and doing all the things right – keyword research, content marketing, technical SEO. You are investing in your company.


Are you looking for an SEO strategy? We offer a free website audit (if you currently have one) and consultation.


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