Local Search Marketing Is Highly Targeted And Timely.
Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings
Mobile Internet Use Is Growing At A Rapid Pace!
According to Google, 50% of consumers who conducted a local search on their smartphone visited a store within a day. In fact, Google’s algorithm now prefers mobile-friendly websites and ads. This means that missing out on local SEO, can also lead to missing out on potential customers and in-store traffic.
Only 44% of Businesses Have Claimed Their Google My Business Local Listing.
Did you know that Google My Business is a FREE listing service? By claiming your listing and adding up-to-date information, you can show up in higher in local search results, grabbing the attention of those shoppers that need you now. In fact, address and location are the primary pieces of information sought by local searchers. Other important pieces of information are business category, phone number and hours of operation – all things that are provided in a claimed Google business listing.
88% of Local Consumers Trust Online Business Reviews.
Word of mouth is still the most popular way of recommending a local business and also still the most persuasive. With the growth of search engines, third party reviews are seen in the same light as word of mouth. More specifically, 88% of consumers say they trust online reviews as much as personal recommendations (Search Engine Land). Almost 9 in 10 consumers read online reviews to determine the quality of a local business, and 39% do so on a regular basis. Bottom line? The more 5 star reviews, the better!
Customers Are Turning To The Internet to Find Local Businesses.
- 46% of all Google searches are local
- 64% of local customers use search engines and directories as their main way to find local business
- 78% of local mobile searches result in an offline purchase
Having an online presence is vital. Even if you already have a website, have you done a search for your services? What page does your website show up in the search engines? People, including yourself, turn to the internet to search for local restaurants, shopping, movie theatres, mechanics, etc.
So, What’s Next?
Local search is growing more than ever which means local SEO is becoming more important. Now is the time to take advantage of local search engine optimization and boost your business! All local businesses, from jewelers and restaurants to dentists and attorneys, you can improve your business and make more money through local SEO.
Ditibit has been helping local businesses, multi-location businesses – large and small business, understand and improve their positions in the local search market since 2009.
Whether you need a local SEO package, or a more regional SEO strategy, Ditibit can help you increase your online visibility.